WINNING THE FUTURE

About

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I have an insane level of enthusiasm for using technology, creativity, and empathy to impact the trajectory of society.

 Oh, I've got decks. 

Oh, I've got decks. 

 

What I Believe

I believe we are in the midst of a cataclysmic change in how brands exist in modern society. How they thrive. 

I love strategy and insights that create shared narratives (a common thread) between brands and humans. Ideas that tap into human truths and evolve with today’s constantly evolving social/cultural zeitgeist. Desires, not demographics.

I love convincing brands to spend their money on content and collaborations that benefit culture rather than interrupting or appropriating.

I love helping creatives conceive ideas that can scale up and down, not lists of creative tactics that check a box. Ideas that perform across all platforms, channels, and disciplines. 

I believe innovative planning is the solve for the daunting content needs of every modern CMO. If you create the right experiences, events, and narratives the result is a deluge of  relevance and more content than a brand will know what to do with. 

Bradley Eshbach, 2018