WINNING THE FUTURE
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We Are Monsters w/ Joe Fresh Goods

I convinced the Chicago Bears to reallocate their apparel budget for the season to allow Joe Fresh Goods (the juggernaut of Chicago DIY fashion) to do what he does best. 

The result was a massive collection of swag, relevance with Chicagoans the Bears struggle to reach and a deluge of content.

The collaboration created a shared narrative bringing together a wide variety of voices and communities, all sharing the Chicago Bears story from their POV. 

STEP 1: Design

STEP 1: Design

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Step 2: Collaborate

Step 2: Collaborate

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Step 3: Break The Internet

Step 3: Break The Internet

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